Visual Identity – the CLIMAS style guide to ensure consistency through communication
The design of the visual identity is a central task in communication. It begins with the creation of a visually appealing and meaningful logo that reflects the project’s goals. Serving as the graphical identity base, the visual identity unifies all communication activities and effectively communicates the project’s purpose.
Based on the logo, the CLIMAS visual identity was developed, encompassing the colour palette, fonts, description of the pictogram creation, and guidelines for logo usage.